A CPG brand uncovers customer priorities in hours, not weeks

Challenge

The brand recognized an opportunity for market expansion in a fastgrowing LATAM market, which is traditionally dominated by localproducers of a particular type of detergent unique to the market. Thebrand set out to determine whether customers would purchase a premiumsolution in a price-sensitive market navigated by practical, need-basedbuyers.

Solution

During a 90-minute Remesh session with 100 participants identifying ascategory buyers, the brand explored the needs and wants of potentialcustomers, including concepts like visual signals of quality, importance ofscent, packaging, iconography, and brand associations.

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Result

The brand was able to establish potential brand equity risks and collectinsights into the needs and preferences of the consumer, enabling themto make the decision to push their product to market. Using Remesh, theywere able to shave off two months of their go-to-market process.

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